Payon Amartha is the latest middle-upper housing project developed by PT PP Property in Ngaliyan, West Semarang. As one of the biggest and the most experienced developers in Indonesia, PT PP Property wants to make sure that Payon Amartha stands out from other growing housing projects in Semarang. Milestone was tasked to create its entire communication concept from scratch, starting from its naming, logo, branding, advertising, catalogs, brochures, billboards, and the website.