Indofood Fritolay Makmur
Re-branding, Advertising, Marketing Collaterals, Digital and Activation
Chiki is the pioneer and market leader in snack industry in Indonesia, but they lost 25% of its market share. Milestone re-branded and developed a new of campaign of Chiki including; Chiki Balls, Chiki Potato Stick, and Chiki Chocolate Stick. We tied up the campaign with Nickelodeon’s Avatar that was shown in TV commercial, print advertisement and below the line campaign. Other TV Commercials were also made regularly. Chiki achieved 250% of initial year sales profit target in only 6 months.