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YAPNAS

Bakrie Land Bakrie Tower

Branding, Advertising, Print and Marketing Collaterals

Bakrie Land built new superblocks in Rasuna Said, Kuningan called “Rasuna Epicentrum” consisting of Bakrie Tower, The Wave, Epicentrum Walk and The Grove Condominium. They needed a strategy to create the brand image and also to subtly push sales. Milestone developed Bakrie Tower and Rasuna Epicentrum brand identity and integrated marketing campaign. Print advertisements, events and P.R campaign were made to achieve the goals. A well-developed conceptualized venture, it is now one of the most recognized flourishing property developers in Jakarta.