Semen Instant Mortar Utama
Branding, Print and Marketing Collaterals, Strategic Planning
Semen Instant Mortar Utama is the market leader in corporate (premium construction) sector. MU was the first national company that produced ready to use instant cement. Their goal was to grab the market in the retail sector as well. The brief was to inform, educate and push trials for their retail product. Milestone created their brand identity, corporate profile, full advertising campaign, event and PR campaign to build their brand and to push sales. Sales increased dramatically during the campaign period.