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Lalalaway

Lalalaway

Liberta Hotels

Branding, Research, Advertising, Graphic Design, Marketing Collaterals and Digital

To remain competitive in the tight market situation in Seminyak, Bali, Neo Hotel Seminyak desired to do a complete re-branding to enhance their overall service quality. Milestone invented the name ‘Liberta’ to represent a place of joy, freedom, and better beginnings. We daringly fused urban energy and vintage Miami vibe into the hotel’s brand identity, from the naming, marketing strategy, visual identity, to the collaterals and compelling website.

We were dispatched on a site visit and management interview in order to conceive the philosophy and service culture, ensuring everyone representing Liberta Hotels will carry out the brand vision in a clear and consistent manner. Subsequently, a detailed brand guideline was created as an accurate compass to represent the brand in all forms of media.

With a solid set of differentiations, Liberta Hotels now has everything it requires to be the most preferred hotel in Bali and any other city in Indonesia where the hotel may branch out to in the foreseen future.