PT Bank Rakyat Indonesia (Persero) Tbk is an Indonesia-based financial institution and was named the most profitable national company by Forbes International. It is engaged in banking activities and its products and services include savings, loans, consumer products, and investment banking. Milestone had been working with Bank BRI in some projects, including advertising campaigns for BRI Priority Banking, BRI Consumer Banking, SME Banking, Wealth Management Campaign, and BRI Zone.
In 2020 BRI has also been collaborating with Milestone for BRI Prioritas, designing key visuals for multiple projects. All the key visuals created target BRI Prioritas audience, which means the images and copywriting should match their SES profile. Milestone developed different approaches in determining which would suit the audience best. The images should mirror who the market is, and the copywriting should communicate the right message for them to find it relevant.