Senfienta Prima Tama is an established distribution company in the FMCG sector. Starting as a business focusing on distributing Chinese food in 1906, the company has achieved more than a century of success. Nonetheless, the company wishes to rebrand, highlight its international scope of products, and continue to build a world-class reputation. Milestone created a new name, brand concept, collaterals, and brand guidelines according to the needs of Senfienta. 

With extensive background research and competitor research, we have found ways to convey the company’s professionalism in every branding element. Senfienta will move forward with a comprehensive identity and start its steps toward establishing a new reputation.