Indonesia Financial Group

Case Study

As a state-owned strategic holding company of insurance and underwriting companies, IFG bears great responsibility and is committed to fostering positive change within the non-bank financial industry.
IFG is a change-maker with competency and integrity, driving change to cultivate a more reputable insurance industry.

In conjunction with IFG's 3rd anniversary, Milestone conducted a brand audit and formulated the anniversary theme. Embracing the vision of 'Building Trust within the Indonesian Financial Industry,
the theme 'Reform, Redefine, Reassure' was adopted to symbolize IFG's unwavering commitment, enthusiasm, and endeavors to enact genuine transformation within Indonesia's non-bank financial industry and establish public trust.

Key Detail

Client
Indonesia Financial Group

Services
Brand Audit
Brand Strategy
Qualitative Research
Quantitative Research
Brand Recommendation

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