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It's about sharing the way we think and the things we think about.

 

We like to share our thoughts. It keeps us current. It provides insight into what is happening in the world of branding, advertising, graphic design, digital world...and in our minds too. Stay tune for the latest noise from us.

Branding vs Marketing

Branding vs Marketing

The difference between branding and marketing  is a topic that is often a source of confusion, even within the marketing departments of large organisations. While at first glance they may appear almost identical, there is an important distinction between these two practices. So what is it that actually separates them and why are they both so important? What - Read More...

 

The Value of a Brand

The Value of a Brand

A brand in its most pure sense is intangible. While often misperceived as simply a logo or mark, a brand is much more. A brand is every perception, interaction, and representation of a business that is strategically built to resonate with customers, internal stakeholders, and partners. So how does one quantify the success of strategic brand work? How can we measure the value of a brand? While a brand in and of itself is - Read More...

 

Sharpen Your Brand Focus

Sharpen Your Brand Focus

When it comes to building a solid and strategic brand foundation, less is more. So how can we hone in on the true differentiators of your brand? How can we sharpen your brand focus? Be Authentic. Live your brand values, mission, vision and positioning every single day - Read More...

 

Happy Chinese New Year

Happy Chinese New Year

As the Fire Rooster starts crowing, Milestone wishes you a happy and prosperous Chinese New Year! “Always higher, always going on” is the motto of the Rooster. This brand new year will be filled with increased pride, enthusiasm and perseverance. The Fire Rooster is extremely strong-willed, proactive, and has the - Read More...

 

Why Hire A Brand Agency

Why Hire A Brand Agency

Why Hire A Brand Agency? Great companies share a common thread, a strategic brand that speaks volumes on their behalf. A brand that wraps its’ arms around every department within the business, from marketing and sales to HR and finance, and brings them together in unity and synchronicity. Brand is the glue, the rug that ties the room together, the foundation upon which all else - Read More...

 

Milestone Seasons Greetings

Milestone Seasons Greetings

The season filled with warmth and hope is finally here. At this sparkling, joyful time of year, we think of our awe-inspiring clients, partners and the amazing individuals who are special and dear. Allow us to cherish this wonderful moment and extend our appreciation to our prosperous relationship this year and celebrate the milestones we created together while preparing for the - Read More...

 

The Importance of Brand Strategy

The Importance of Brand Strategy

At Milestone Integrated Marketing Solutions, we’re generally approached by two kinds of businesses: fresh-faced startups and corporations who need to shift their brand in some way to ensure they stay relevant in the marketplace. For either entity, there’s a deep commitment at-hand regarding how they’ll become who they intend to be when they “grow - Read More...

 

Is It Time To Rebrand

Is It Time To Rebrand

As your business evolves and grows, situations will inevitably arise that will necessitate a rebrand. Rebranding is often to refocus your brand and redefine who you are, what you stand for, and why you matter. It’s a process that provides clarity about your brand’s future and a chance at a new, more rewarding life for your company. Here are a few reasons a brand would need to - Read More...

 

Brand Personification

Brand Personification

Imagine your company as if it were a living, breathing organism with a personality and a set of attributes that distinguishes it from any other business in your industry. Understanding who - Read More...

 

Happy Eid-ul-Adha

Happy Eid-ul-Adha

The act of sharing is a known path to increasing happiness and a sense of contentment. It symbolizes our willingness to give up things that are of benefit to us or close to our hearts, in order to strengthen ties of friendship and help those who are in need, those who are helpless and worried. Once a year, Eid-ul-Adha encourages us to open our hearts and share our blessings with others, creating delightful moments filled - Read More...

 

How to Measure Brand Marketing, Both Online and Offline

How to Measure Brand Marketing, Both Online and Offline

Brand marketing and brand-based advertising are intrinsically difficult to measure. Unfortunately, that fact doesn’t give you a free pass to ignore metrics. As one of the leading branding agency and brand consultant in Indonesia, Milestone see the value of brand marketing. When done effectively, brand-based advertising campaigns can provide a lift to all of your - Read More...

 

Brand Audit

Brand Audit

The health of a brand needs to be critically maintained and managed if it’s to contribute sustained value to customers and brand owners over the long term. Of the many tools available for brand owners and managers to assess the well being of their brands, the brand audit is the most widely used and misunderstood. When - Read More...

 

Happy Eid Mubarak 1437 H

Happy Eid Mubarak 1437 H

Like a lantern that lighten our life once a year, Eid Mubarak inspires us to cleanse our heart from darkness in the corners of our soul. Let us emerge from this day kinder and gentler, with a rejuvenated spirit to spread more goodness in the world.   Due to Eid Holiday, Our office will be closed as of July 1st 2016 - July 12th 2016. The office will re-open on normal office hours - Read More...

 

The Power of Packaging

The Power of Packaging

Packaging. It’s the very first tool that is used by brands to draw us in and persuade us to buy their products. It’s a key element of the whole marketing mix and definitely not something that should be forgotten. Packaging creates that initial opportunity for you to make an impact on your targeted consumer, compel them to pick your product up off the shelf and take it home to - Read More...

 

Welcoming The Holy Month of Ramadan

Welcoming The Holy Month of Ramadan

Have faith, everything will be blessed. Have hope, everything will be possible. Have love, everything will be beautiful. Embrace the glorious times coming into our destiny, in the sacred month, in every cherished moment. Milestone Integrated Marketing Solution wishes you Happy Ramadan, May - Read More...

 

Secret Recipe for Brand Success

Secret Recipe for Brand Success

In today’s extremely design-savvy climate most people have a general idea of what a brand guide is. A document that contains rules about how to use your logo with the correct fonts and colors, as well as rules about what you’re not supposed to do (please don’t rotate your logo), etc. All pretty basic stuff. So once you have a brand guide it should be pretty much smooth sailing right? You can just hand this thing off to some - Read More...

 

The Full Service Advertising Agency

The Full Service Advertising Agency

There are several advantages to working with a full service advertising agency. It is a good choice for companies who have many marketing needs and have a strong, consistent brand. A lot of agencies have gone back and forth in their approach to this idea. - Read More...

 

How To Keep Your Branding Spark Alive

How To Keep Your Branding Spark Alive

Your brand is so much more than what you see on paper. It goes beyond colors and taglines. It’s an emotional connection with your customers and a relationship that needs to be nurtured over time. Think about it in terms of meeting the love of your life. The exhilarating rush of new love often feels like it will last forever. But anyone in a long-term relationship knows that love’s initial - Read More...

 

The Difference Between a Logo and a Brand

The Difference Between a Logo and a Brand

Brand has become such an overused word that it’s gradually ceased to carry any real meaning. Clients often come to us talking about their brands – and we understand that they’re referring to their products and services. Most often they are just graphic identity systems. It’s a distinction that we don’t point out to many clients, but it’s worth making from a purist’s point of view. So, although one - Read More...

 

Happy Silent Day Caka 1938

Happy Silent Day Caka 1938

In the Balinese Day of Silence famous as Nyepi, darkness, muteness, and fasting encapsulate contemplative moments. Hunger for talk and companion is kept under control. The curtain of hollow darkness accompany the deepening silence as the day passes into dusk. Even when - Read More...

 

Does Your Brand Create Optimism

Does Your Brand Create Optimism

Optimism is making a comeback, not just in conversations about the impending recovery, but also as a way for brands to resonate with recession-weary customers. At Milestone Integrated Marketing Solutions we’ve seen brands often with relatively minor strategic shifts transformed to represent hope about tomorrow instead of just the status quo. - Read More...

 

Happy Chinese New Year, Gong Xi Fa Cai

Happy Chinese New Year, Gong Xi Fa Cai

With the year of Fire Monkey approaching, Milestone wishes you a Happy Chinese New Year! Under the influence of elemental Fire and the Monkey's fixed element of Metal, it's an era of building, creating and forging ahead. We're hurdling obstacles with remarkable ease and reaching for the stars. It's a year of blazing opportunity and wild passions, a roller-coaster ride of the senses, and - Read More...

 

Branding Trends in 2016

Branding Trends in 2016

Branding has been undergoing a tremendous shift over the past few years, and is starting to really accelerate toward a more personal, connective state. Today's consumers expect to be able to interact with brands, demanding new products and services, and becoming a more active part of the conversation. A brand represents everything about a business: what it is, what it produces, what values it stands for and what people it - Read More...

 

Milestone Seasons Greetings

Milestone Seasons Greetings

As the year comes to an end, we celebrate the most precious things in life, such as our family, friends, and all the people that have supported us through tough and happy times. 2015 has been quite a blast for Milestone. We have been fortunate enough to coincide with wonderful people through each passing month, all while still creating long-lasting relationship with memorable experiences. Our team here at - Read More...

 

Brand Positioning

Brand Positioning

It is important to establish a higher aspirational goal for a brand. However one of the risks in repositioning a brand is abandoning the position that established them as a real force in the marketplace, in favor of an aspiring position for which they haven't yet earned credibility. The problem here lies not so much in extending the brand position, so much as abandoning the position that you already own in the mind of the - Read More...

 

The Fifth Commandment of Graphic Designer

The Fifth Commandment of Graphic Designer

After working for the last 12 years as brand consultant at Milestone, we learned a few things about being efficient. One of the best side skills that designers can practice is efficiency, finding ways to work smarter not harder, so you can give the initial creative thinking the time that it needs (which never seems like enough). As - Read More...

 

Happy Eid-ul-Adha

Happy Eid-ul-Adha

To look beyond one’s self-interest and to sacrifice one’s comfort for the joy of other, is an act of kindness relished by the kindhearted. Eid-ul-Adha reminds us every year to cease ourselves from selfish pursuit of happiness, and instead to do what really matters; to give, to share & to provide for the less fortunate. So they - Read More...

 

Why do brands have to work harder

Why do brands have to work harder

The way brands advertise has changed considerably, for the better. Brand effectiveness results in connecting emotionally to the customer with stimulating storytelling, which ultimately gains loyalty and trust. This is harder to achieve with just a billboard and a 30 second ad; it simply - Read More...

 

How To Get The Best Out of a Rebranding Job

How To Get The Best Out of a Rebranding Job

In our 12 years of experience, we’ve done quite a few of these jobs and we’ve learned a fair bit about what happens and what matters when you’re doing them. If you think about it, a rebrand or brand evolution is a relatively infrequent task for a marketer, so while we roll from one job to another building up a load of knowledge, they don’t. They’re apprehensive and unsure of how they should go about doing it. There’s a - Read More...

 

Have a Blessed Eid

Have a Blessed Eid

From sharing smiles, sharing laughter's to sharing blessings, Eid al-Fitr is never short of the spirit of giving embedded within us all. We go back to our heavenly grand design, with all the humility and the altruistic tendencies we hold dear deep in our hearts. We reflect it back to our families, friends, and strangers alike. Share the passion for sharing and giving this Eid al-Fitr. Due to Eid Holiday, - Read More...

 

Welcoming The Month of Ramadhan

Welcoming The Month of Ramadhan

Ramadhan is a time unlike any other. We are born anew, free from our past iniquities. We are a different person; a better person with each passing year.  Everyone celebrating should embrace this special moment to be joyful, and share it with everyone near and dear to their - Read More...

 

Branding 101

Branding 101

What is a brand? Let’s start this interesting topic.A brand is not a new logo. A brand is not an ad campaign. A brand in essence is a promise. A promise that is interpreted by your audience or market – a promise to deliver against expectation. Your brand exists in the absence of interference from your marketing team, for better or for worse. Or - Read More...

 

The Perks of Branding

The Perks of Branding

In a very competitive market, the meaning of a brand becomes very important.Consumers don’t merely see the product, but they also see the brand. Brands could create an identity and distinguish it from the competitors.By enhancing their brand, a company has a means to alter how people look and perceive their brand.Brand which (or who) imbues psychological and symbolic meaning will be - Read More...

 

Good Logo Design

Good Logo Design

Passion and determination is what most businesses are built upon. A dream, a vision that provides a needed product or service to the masses, which is formed and developed by a single person or a small army. No matter how it comes to life, a business is defined by those who envision it. Milestone have worked on so many start-up - Read More...

 

Creating A Memorable Advertising

Creating A Memorable Advertising

Advertising is both an art and a science - an art for its creativity, and a science for the strategy that drives its success. One part of the science that’s often studied is the topic of memorability. Specifically, why some parts of ads stay in our minds and others go missing from - Read More...

 

Were Hiring Graphic Designer

Were Hiring Graphic Designer

Join us and be the great people behind the success!If great ideas inspire you, perhaps there’s a place for you at Milestone. You’ll enjoy a challenging environment, wonderful colleagues and all the opportunity your drive and initiative - Read More...

 

Branding Mistakes How to Avoid Them

Branding Mistakes  How to Avoid Them

Over the years, as the leading brand consultant firm in Indonesia -Milestone’s team has talked with many different businesses, non-profit organizations and companies with new product launches. We’ve worked hard to steer them in the right direction with solid - Read More...

 

Happy Chinese New Year, Gong Xi Fa Cai

Happy Chinese New Year, Gong Xi Fa Cai

With the year of Wooden Sheep approaching, Milestone wishes you a happy Chinese New Year!Chinese Zodiac believes that nurturing and gentle aura of the sheep will radiate thorough this year. It brings harmony, peace and tranquility that heal old wounds, refresh old spirits and recover old bonds. The New Year has no place for violence and mischief. Instead, happiness and success will follow those with pure heart - Read More...

 

UI/UX Trends in 2015

UI/UX Trends in 2015

Happy New Year from Milestone!  Entering a fresh year always feels like a good time to take stock of and reflect on the evolution of trends in our field.  As a creative, brand and digital consulting firm often doing UI/UX work, Milestone Integrated Marketing Solutions focuses on delivering the most up-to-date design features to our clients with the goal of elevating user experiences.  Below is a list of the - Read More...

 

How Can an Advertising Agency Help Your Business Grow

How Can an Advertising Agency Help Your Business Grow

Advertising is an essential part to building your business’ brand, connecting with your consumers and establishing yourself within your industry. It cannot be better understood that running a business means you have a lot of different things on your plate throughout your day. Advertising agencies allow you focus on your company, while we ensure that - Read More...

 

Moving Ad

Moving Ad

Now, it is our pleasure to announce that we’re moving to a bigger office as per 1st of October 2014! With a bigger space and a fresh environment, we will give you, clients and future clients, a better - Read More...

 

Good Advertisement Begins with a Good Creative Brief

Good Advertisement Begins with a Good Creative Brief

Planning an effective advertising campaign starts with the writing of your creative brief. This outline provides a road map for your creative team so that designers, copywriters, and other team contributors are all on the same page from start to finish. Along with a review of previous campaign successes and failures, the brief is crucial when preparing to communicate your brand’s main message.The creative team - Read More...

 

Brand Consultant for Your Business

Brand Consultant for Your Business

If you are a small-to-medium-sized business owner, you understand how incredibly important it is to form relationships that are genuine and based on trust. Milestone Integrated Marketing Solutions shares this view. We help small business owners design and implement honest brands that support high quality, long-term - Read More...

 

Eid Mubarak to You All

Eid Mubarak to You All

A New Day means a new smile and a new life.An old friendship to renew and an old hatred to burry.A new greetings to spread and a new genuine wishes for all of us.Milestone family sends you its deepest apology and warmest embrace.Let's write all mistakes down in the sand and let the wind of forgiveness erase it away. May this Eid Al Fitr present us an - Read More...

 

Welcoming The Month of Ramadhan

Welcoming The Month of Ramadhan

God is giving us another opportunity in our life to witness the month of Ramadhan. Ramadhan is a great time of God’s blessings and His mercy. Everyone who is fasting should take full advantage of this time. We should get ready now to welcome this month and receive it with happiness. Walk humbly. Talk politely. Dress - Read More...

 

Why is a Website Not Cheap

Why is a Website Not Cheap

The simple answer: It's complicated!The cost of your website is determined by a combination of factors, and normally starts with us asking a series of questions aimed at developing an understanding of your objectives, including: what do you want your website to do? What do you need your website to do? What expectations do you have for your new site? Do - Read More...

 

The Rise of Instagram In 2014

The Rise of Instagram In 2014

Instagram has seemingly gone from a cult selfie platform to a storytelling platform overnight. As a result of this fast growing success it is challenging the more mainstream social media of Facebook, Twitter and LinkedIn - Read More...

 

Why Your Business Needs Brand Guidelines

Why Your Business Needs Brand Guidelines

Brand Guidelines document the basics about how your brand should look, sound and be treated in design. We’ve outlined some clear signals for you to assess whether it’s time to invest in some Brand Guidelines to keep your brand in good working order. Once your business gets to a certain size, lots - Read More...

 

Trademark Your Logo

Trademark Your Logo

Trademark your logo. Do we have to? In a word yes, it’s advisable.Milestone is not a lawyer (so seek legal advice if you want a definitive legal view on the content here), but registering your logo will help you defend your logo if someone tries to copy it.Your logo or trademark can be a word, symbol or mixture of things that identify your company. You’ve hopefully spent a lot of time, - Read More...

 

Why is SEO Search Engine Optimization Important for You

Why is SEO Search Engine Optimization Important for You

Search Engine Optimization can be vital to a business because 90% of all online traffic is achieved through the various search engines. Therefore, knowing how to properly market your company through search engine optimization is virtually the only way to be found on the expansive - Read More...

 

Is Social Media Marketing Free

Is Social Media Marketing Free

Social Media Marketing has evolved into a major part of many brands’ marketing plans and budgets. Brands know that Social Media builds brand community; drives conversation online and in real life, creates brand advocates, pushes sales numbers, and supports all other forms of - Read More...

 

Wayfinding and Signage System

Wayfinding and Signage System

Navigation from place to place is a fundamental human activity and an integral part of everyday life. Where are you? Where are you heading to? People use their knowledge and previous experiences to find their way in the build environment. The human perception of the build environment and information in a space comes down to balance and focus. What do you see? Why did you see it? What did you do with the - Read More...

 

Happy Chinese New Year, Gong Xi Fa Cai

Happy Chinese New Year, Gong Xi Fa Cai

The Chinese New Year is right around the corner, on January 31st 2014.According to the Chinese zodiac, 2014 is the year of the Wood Horse. It is a year for renewal and growth. The horse is strong and swift, and teaches us to seize the moment. Now is the time to implement meaningful changes in our lives. With its wild spirit, the horse longs to roam the land freely. It is a year for bold adventures and - Read More...

 

Principles of Good Design

Principles of Good Design

Today, the words good design brilliantly lights the marquee of contemporary life. What is a good design? It's a perennial question with no single answer.Everywhere we turn, we're charmed by the next new design that promises to improve our lives, whether it could be a cool running shoes, an energy efficient house or the millions of apps that promise to lighten daily chores. This is - Read More...

 

Why R&D is Important in Digital Business

Why R&D is Important in Digital Business

Gone are the days of simply producing banner ads-as digital strategists today, we’re in the business of building digital products. Milestone build digital products and we create digital experiences that transcend the physical consumer-brand relationship. It’s not our job to create ads to market brands online, but rather it is our job to create strong and meaningful - Read More...

 

How Mutual Trust Between Marketers and Agencies Should be Build

How Mutual Trust Between Marketers and Agencies Should be Build

More agencies today complain of having to deal with more decision-makers on the client-side. ‘These increased points of contact slow down the decision-making process and increase frustration. Agency executives also complain of being treated as commodities with overemphasis on the bottom-line.’Marketers on the other hand grumble about the impact of high turnover within agencies, understaffed and inexperienced - Read More...

 

2014 A Brand New Years Resolution

2014  A Brand New Years Resolution

As we ring in another new year , so come the traditional new year’s resolutions —our lofty goals for the year ahead, often made but not often kept. What resolutions come down to is actually RESOLVE — a decided course of action; a firm determination to do something. Therefore the - Read More...

 

Milestone Season’s Greetings

Milestone Season’s Greetings

2013 has been another amazing year for Milestone. As we continue to grow, we are thankful for the successes and lessons learned. It truly has been an amazing year! The entire team at Milestone Integrated Marketing Solutions hopes that you’ll enjoy the blissful Christmas this - Read More...

 

The Difference between Co-Marketing vs Co-Branding

The Difference between Co-Marketing vs Co-Branding

Two is better than one.Think about all of the great things that come in pairs that wouldn’t be as effective without their counterpart. Imagine if you only had one shoe? If jumping on one foot isn’t in your skill set, you’d be left with one awfully sore foot. By bringing together the top minds in your industry, your brand has the potential to ascend to a level of success not previously seen with singular - Read More...

 

Naming a Brand

Naming a Brand

Selecting a name for a new company or re-branding an existing company can be a very complex task. The name not only has to stand out in your market, it also has to be free and clear from a trademark standpoint and it has to pass the URL and social media availability test. It’s not easy. Can people pronounce it? Can people spell it? Does it resonate? Can you own and protect it? Most importantly, will it stand the test of - Read More...

 

Designing the Perfect Logo for Your Business

Designing the Perfect Logo for Your Business

Passion and determination is what most businesses are built upon. A dream and vision that provides a needed product or service to the masses, which is formed and developed by a single person or a small army. No matter how it comes to life, a business is defined by those who envision it. “If you dream it, we can build it” Our outside perspective and our marketing savvy can mold your brand into standing for - Read More...

 

Choosing The Right Digital Agency

Choosing The Right Digital Agency

Selecting the right partner to work with you on your next big digital project can be a daunting task. There are a hundreds of web companies out there all claiming to offer the same level of services with good portfolio.So how do you choose between them? What criteria can you use to determine which agency will be the right partner to deliver on your project / campaign?Based on our years of experience we've - Read More...

 

Responsive Web Design with Milestone Digital Agency Jakarta

Responsive Web Design with Milestone Digital Agency Jakarta

Milestone has been recommending to clients over the past 1 year, the need to make sure you can secure the extra budget to make your site responsive. We have witnessed a growing trend building, people are using mobile and tablets to access our clients websites. For those who may not know, a responsive site can adapt to any screen, from your mobile phone, TV to Tablets and iPad.News from Google has reached us that - Read More...

 

New Trend of Digital Agency In Jakarta, Indonesia

New Trend of Digital Agency In Jakarta, Indonesia

As the development of Information Technology is rapidly increasing, now there is a new trend called Digital Agency. What is a digital agency? Digital agency may not sound familiar to us, it is a new modeling agency that begins to evolve in digital era. A digital agency is a business that delivers services for the creative and technical development of internet based products. - Read More...

 

Brand Architecture

Brand Architecture

We’ve seen a lot of brand architecture models in our time, all of which only serve to make the topic much more obtuse and expensive than it needs to be. As with any brand issue, the one thing that really matters is how well your brand architecture helps to fill the gap between what you have to offer and what your customers think you have to - Read More...

 

New Milestone Website

New Milestone Website

In exciting news, we have just launched our brand new website. Cleaner, simpler and easier to navigate than its predecessor, we are delighted with the re-design and already experience uplift in traffic. It’s very important that we attain the level of creative excellence for ourselves that we - Read More...

 

Rebranding

Rebranding

A brand is more than your logo, strapline and color palette. Your brand is the promise you make to your customers about your values; it’s what your customers experience every time they interact with you. Branding is the art of creating and maintaining a brand successfully. Branding embraces your company’s commitment to consumers; that your product or - Read More...

 

Does Television Commercial Work for Small Business

Does Television Commercial Work for Small Business

Television Commercial is an effective form of advertising because it has the power to reach more people than newspaper, magazine and radio. The key to making a successful commercial is five fold. 
The ultimate test of an effective television commercial is not how entertaining it was, but did - Read More...

 

Choosing the Right Graphic Designer

Choosing the Right Graphic Designer

If you’re asking yourself how to choose the right graphic designer, you’re in the right place. You’re the client, and you’re seeking to redevelop your brand or create a new website for an upcoming product launch. You’re scrolling through an endless list of Google results for, “graphic - Read More...

 

Why a good website design important

Why a good website design important

Here at Milestone, we believe that a good website design is all about putting yourself in the eye of your audience. Seeing things from their perspective ensuring the site appeals is readable and easy navigate and use. This is why we - Read More...

 

Why is Social Media so important for your business today

Why is Social Media so important for your business today

Today, millions of users are on Social Media sites like Facebook, Twitter, Path, Instagram, YouTube, Pinterest and more. People use these to connect with their friends and family. However Businesses also use these sites to advertise themselves and grow their business. They want to attract new potential customers or clients by interacting with them through Facebook pages or Twitter. This can be really important stuff for your business, - Read More...