22 January 2021
Colors in branding do matter. As a brand, delivering a strong connection with your customers is crucial. Faber Birren explained in his book titled "Color Psychology and Color Theory" that there is a c...
15 January 2021
When customers make a purchase of a product or service, their mind consciously pays attention to the item, but do not really know the reason why they spend money on it. According to Jennifer Williams,...
08 January 2021
Brand equity and brand value are similar in names, only essentially different. Brand equity relates to customers' beliefs, earned through consumers' loyalty. Brand value, on the other hand, is the fin...
25 December 2020
The bell is ringing, sounds of laughter serenade this year's Christmas. The gifts are waiting to be unwrapped, the lights are gleaming with red and green. 2020 has been a year full of stories and surp...
23 December 2020
Utilizing media as part of your brand strategy needs to consider its effectiveness. Understanding the platform your customers use to communicate is important in creating your brand strategy. It is nee...
11 December 2020
When you are in need of new shoes, you go to a shoe store. In this case, a shoe store is considered as an ideal market because customers feel the store serves a solution for their needs. If you are a...
