28 November 2021
With personalities, brands communicate and emotionally connect with their audiences. Brands are humanized with particular traits to be relatable and unique in the competitive market. There are five di...
01 November 2021
The key to standing out in the market is through strong brand positioning. Brand positioning is the strategy a business takes to be memorable and something unique to audiences. Strong positioning woul...
19 October 2021
How does a brand show its personality and connect on a deeper level with its audience? Simple, it develops a brand voice. Like individuals, brands have various personality traits and need the appropri...
05 October 2021
Creating a comprehensive and long-lasting brand is not only about having a memorable brand name and visual elements. It needs to have strength, a definite direction, and emotional connections with tar...
17 September 2021
To optimize the success of your brand, choose the colors that fully represent its essence. Colors are paired with emotions, recognized by the brain as information. Different colors also attract variou...
27 August 2021
Being a luxury brand is no longer about providing the best quality items. It is about seeking interconnection, empowering self-expression, and delivering timeless value. With tremendous change during...
