20 January 2023
The year of the rabbit begins as the year of the tiger draws to a close. As we bid farewell to the roaring tiger, we're welcoming the humble rabbit with open arms. The rabbit carries a balanced life,...
04 January 2023
Consumer decisions are influenced by their idol or the world's trendsetter. Other than using the brand's name, symbol, and design, the selection of brand ambassadors is essential in branding practice...
22 December 2022
As the seconds, minutes, hours, and days passed, the year 2022 finally ended. We have passed a meaningful year where the strong walls and tight chains which used to bind us are starting to crumble, gi...
23 November 2022
An emotional connection between brands and their customers extensively cultivates loyalty and strengthens brand reputation. Establishing strong customer relationships can lead to meaningful engagement...
27 October 2022
When it comes to branding, there is one crucial factor to consider. Aside from brand image, awareness, and preferences, brand relevance becomes one of the critical factors for winning the market. Bran...
16 September 2022
What should a brand do to stand out amongst other competitors? Brands need to be "meaningfully different" to be relevant, valuable, in line with their customers, and fulfilling their needs. Here are t...
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