13 November 2020
One of the keys in creating a brand strategy is to conduct competitor analysis. Before you plan a brand strategy, knowing your competitors will help you in predicting their behaviour. As stated by The...
02 November 2020
The blueprint of a brand is essential in creating and developing a business. It refers to the whole picture of where the brand stands, where it came from, and which direction it moves to. Basically it...
05 October 2020
Instagram is today's branding. This could be an overstatement, but this could also be true at least for some businesses out there. In their attempts to get to know a brand, people today often skip the...
26 September 2020
Influencer has become our everyday's keywords, especially during the past few years. On many different platforms and social media, there are certain people we would call influencers. From Twitter, You...
14 September 2020
Brand promise is one of the core elements of branding. To quote Barbara Findley's Branding for Dummies, brands are promises consumers believe in. A promise made is a promise kept. When a brand made a...
28 August 2020
Part of branding work is to scope and understand the target market, it goes beyond answering who they are but also how they are and why. It is to see how they experience life every day and why they do...
