14 September 2020
Brand promise is one of the core elements of branding. To quote Barbara Findley's Branding for Dummies, brands are promises consumers believe in. A promise made is a promise kept. When a brand made a...
28 August 2020
Part of branding work is to scope and understand the target market, it goes beyond answering who they are but also how they are and why. It is to see how they experience life every day and why they do...
14 August 2020
Merah putih sudah berkibar di berbagai tempat, di banyak rumah, gedung-gedung sekolah dan perkantoran, dan jalan-jalan besar hingga gang-gang kecil pemukiman warga. Banyak gapura jalan yang juga sudah...
07 August 2020
Having a clear target market is essential for a brand. It matters to understand that your target market is not everyone. Some might be able to answer who their ideal audience is, but some may not be a...
30 July 2020
Copywriting, in its definition, means writing with a practical purpose. It is to communicate with the target audience, not only inform them but also to encourage them to take action. In most cases, th...
24 July 2020
When creating a brand story, some think of it only as just another element of their brand as a whole. Some might even go with how it is not that essential compared to vision and missions, especially w...
