19 October 2021
How does a brand show its personality and connect on a deeper level with its audience? Simple, it develops a brand voice. Like individuals, brands have various personality traits and need the appropri...
05 October 2021
Creating a comprehensive and long-lasting brand is not only about having a memorable brand name and visual elements. It needs to have strength, a definite direction, and emotional connections with tar...
17 September 2021
To optimize the success of your brand, choose the colors that fully represent its essence. Colors are paired with emotions, recognized by the brain as information. Different colors also attract variou...
27 August 2021
Being a luxury brand is no longer about providing the best quality items. It is about seeking interconnection, empowering self-expression, and delivering timeless value. With tremendous change during...
17 August 2021
Tujuh puluh enam tahun yang lalu, Indonesia merasakan indahnya kebebasan setelah tiga abad berjuang. Rakyat kita senantiasa maju, bergotong royong, dan berjuang bersama untuk bangkit dari kuasa penjaj...
02 August 2021
Finding the right audience for your brand can be a complex and challenging task. No brand would be able to attract everyone and each brand commonly focuses on the people that will most likely buy thei...
