03 February 23
All eyes are on Pantone as it announces its Color of the Year for 2023. Experts study and analyze current trends, cultural influences, and global events to determine which color best reflects mood and spirit.
Color of the Year 2023
Pantone's Color of the Year, Viva Magenta 18-1750, exudes vitality. Viva Magenta is a natural color derived from the red family and represents a new sign of strength. Viva Magenta is a daring and fearless color, a pulsating color whose exuberance encourages a joyful and optimistic celebration, writing a new narrative.
The 2023 Color of the Year is bold and empowering. It's an electrifying and limitless shade creating a bold statement. It's a new animated red, reveling in pure joy and encouraging unrestrained experimentation and self-expression. Anyone who shares Viva Magenta's zest for life and rebellious spirit is welcomed. It's a bold, witty, and all-encompassing color.
Why Does it Matter?
Pantone's color of the year choices influence product development and purchasing decisions in industries including fashion, industrial design, and product packaging.
The 'Magentaverse' is already upon us. 'Magentaverse' is a subtle crimson red tone with a harmonious mix of warm and cool, a hybrid color that can seamlessly integrate the physical and virtual and leave audiences with a powerful feeling of the multi-dimensional realm. Pantone has collaborated with Motorola, Spoonflower, and Cariuma to incorporate the designated color into products such as cell phones, wallpaper, skate shoes, and other accessories.
Color has a powerful influence on consumer behavior, such as self-expression and communication. 85% of shoppers base their purchasing decisions on product color. Pantone places a high value on what colors can do, not just for deciding what to wear or buy, but for society in general.
The Pantone Color Institute's extensive color trend research saves you countless hours of marketing research for your business. Given its power and authority, Pantone does more than just study trends; it actively creates them. As this color becomes more prevalent, it encourages us to move forward with optimism. If you're having trouble deciding on a color, with 20 years experience in brand consultancy, let Milestone assist you in selecting the best color for your needs.
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