2025 Pantone Color of The Year

20 February 25

It's true colors can evoke psychological states, but this year's Pantone Color of the Year, Mocha Mousse, offers more than just a visual delight it's a warm, sophisticated shade that exudes depth and quiet luxury. However, like any previous Color of the Year, Mocha Mousse also raises questions: does this soft, velvety brown carry enough vibrancy and adaptability for today’s diverse and fast-paced industries? 

For the first time in over 25 years, Pantone has chosen a shade of brown—an earthy, grounding color that suggests comfort, indulgence, and nostalgia. While Pantone often selects its annual color based on global events, social movements, and cultural shifts, this year’s choice seems to express a collective longing for stability and reassurance in uncertain times. 

Yet the reactions to Mocha Mousse have been mixed. While some praise its elegance and association with high-end materials like leather and wood, others find it an unusual choice for a color meant to define an entire year. Its muted presence contrasts with the more vibrant and bolder shades of previous years, creating a debate whether it truly captures the spirit of change and innovation or is too vague and easily blended into the background.

Pantone’s collaboration with brands like Motorola, Post-it, and Joybird seems like supporting evidence of the color’s adaptability. Whether bringing a soft, neutral aesthetic to tech products, adding warmth to office essentials, or creating a cozy atmosphere in home decor, Mocha Mousse proves it can be more than just a refined hue—it can be a functional and emotional choice across different industries.

For brands, the true power of a color lies not just in its trend appeal but in how effectively it can be woven into brand identity. Mocha Mousse may not be an obvious fit for every industry, but its versatility allows brands to explore unexpected applications—whether as a grounding base, a subtle accent, or a statement color that conveys warmth and trust.

More than just a passing trend, color is a strategic asset that shapes perception, builds recognition, and tells a brand’s story. As the leading brand consultant in Indonesia, Milestone specialize in branding strategy and creative solutions to help you craft a distinctive identity that stands out. Let’s collaborate to uncover the right direction for your brand in 2025!