Motion Design in Brands

01 November 24

Motion designs are having a moment. If you've ever found yourself scrolling past static images and getting hooked on a short video, you're not alone. Compared to a still image, a motion design is more likely to grab your attention and keep you watching. For brands, motion design can be utilized to capture viewer’s attention, make information easier to digest, and create emotional connections through visual storytelling. 

If you’re looking for inspiration, these well-known brands have successfully leveraged motion designs, even making it as their annual campaign. Spotify Wrapped, for example, releases a personalized experience that showcases users’ listening habits. By using interactive motion designs, Spotify turns data into a visually stunning and shareable story. Or Google Doodles that have become a beloved tradition, often featuring animations, games, and informative stories. From celebrating historical figures to commemorating special events, these doodles offer a fun and engaging way to learn something new. 

Another example from Whole Foods Market, which uses motion graphics to bring their commitment to sustainability and healthy living to life. By showcasing recipes, product demonstrations with detailed graphics, and behind-the-scenes footage, Whole Foods creates a visually appealing and informative experience for their customers. 

Beside the eye-catching visuals, motion graphics need to be backed by compelling storytelling to be “alive”. By incorporating brand values, history, or product features into your motion graphics, you can create content that resonates with your audience. WeWork's rebranding campaign is a great example of how motion graphics can be used to tell a brand's story. The animated video showcased the company's transformation from a simple coworking space to a community-focused platform. By combining engaging visuals with a clear narrative, WeWork was able to effectively communicate their new brand identity. 

The possibilities are endless when it comes to motion design. From engaging animations to interactive experiences, there's a world of opportunities to showcase your brand in a fresh and exciting way. At Milestone, as the leading brand agency in Indonesia, we specialize in creating captivating motion graphics that help businesses connect with their audience. Contact us today to discuss your project and let's create something remarkable together.