fi:ka Kedai Kafi, as a new brand, sought to manifest the famous Swedish coffee culture to Indonesia as a reminder for people to pause a little in the fast-paced metropolitan life.
Milestone was trusted to develop fi:ka Kedai Kafi in three scopes of work: branding, marketing collateral, and marketing communication strategy. The branding process included all parts necessary to deal with from the outset to the end. This included designing packaging, as well as developing marketing collateral for sales. Now fi:ka Kedai Kafi is open in Jakarta, and in 2019 will expand to several big cities in Indonesia.