Indonesia has been facing emerging challenges in the logistics sector, particularly amidst the technological advancements in the industry. Appointed by the Indonesian Government to elevate the nation's logistics industry, Pos Indonesia has joined forces with Milestone to conceive a new brand concept and identity. This new identity aims to convey a unified logistics entity characterized by unwavering dedication and relentless commitment to pushing the Indonesian logistics sector forward.

POS IND (Integrated National Distribution) embodies collaborative integration among Indonesian State-Owned Enterprises (BUMN). This collaboration is geared towards accelerating the national logistics sector while concurrently driving the nation's economic growth. POS IND symbolizes the transformation of the company into a Logistics State-Owned Enterprises, underpinned by a forward-looking vision to establish a strong presence globally. Our journey to shape the POS IND brand started with thorough internal and external research and studies, leading to the brand name formulation, visual identity and brand guideline development, and brand socialization to all stakeholders.