Milestone was named the most suitable brand agency to tackle the task of planting KPBN in the brains of customers as a brand with modern designs and forward-thinking practices. We began by conducting interviews to glean insights into the current perspective of KPBN’s visual identity among the market and doing research to further comprehend the history, strength, business core values, and the people we need to reflect and emphasize the new brand positioning, logo, and tagline.

The last step was composing a comprehensive brand book containing a meticulous set of the new brand elements along with the marketing collaterals. The brand book would function as a strategic guideline for KPBN to effectively and consistently communicate its new positioning as the pioneer of the commodity exchange marketplace with Fair Trade principles in Indonesia.