Since MyHotelFinder targeted younger audiences, they were urged to reinvigorate its brand identity, most importantly the visuals. The new identity was later expected to communicate their message to their target market, young professionals and students.

Milestone supported MyHotelFinder by developing a new logo, designing their website, and creating brand guidelines and presentation templates. Milestone ensured to meet the objective by creating a narrative that the target market could relate to when they see what MyHotelFinder stands for.