Sensing an increasing competition from both local and global brands as well as the changing lifestyle of Indonesian families which gradually desire fresher and more premium fruit juice, Diamond UHT Juice decided that it needed a new packaging design tailored to suit their target consumer taste and preferences. Milestone was chosen as the most qualified agency for this task and we delivered a rejuvenated packaging design aimed to capture the essence of Diamond UHT Juice, stand out on the shelves and fit the lifestyle of Diamond UHT Juice target consumer. The packaging design assists Diamond UHT Juice to re-establish its solid position in the market.