Previously known as Ramadian and Satari (Rasat) Law, the law firm needed a new identity as had there been a shareholders change. The rebranding process required Milestone to first carry out interviews with the necessary parties, understanding stories behind it. Interviews conducted led to insights fundamental to build a new brand which is fresh without losing its authoritative feel of a law firm. The project continued with naming creation and logogram development - which was where the name Magnaar created. There were three approaches to this, one adopted. The rebranding process then continued to the background story, the philosophy, and the marketing collateral design.  The project also involved positioning analysis, in which research on law firms in Indonesia, Singapore and Malaysia was conducted to see their branding attitude as a law firm. It was necessary to create a brand for Magnaar which suited not only the brand vision but also competition.