AYMP – Atelier Of Law is a prominent law firm in Indonesia consisted of young partners with great expertise that is renowned for its creativity and ‘think out of the box’ mentality. Formerly known as DNC Advocates-at-Law, AYMP needed a new brand that reflects the firm’s attitude and mentality.
Milestone was tasked to execute its rebranding project, creating a fresher look that captures the distinctive style. Through rigorous research and in-depth interview process, Milestone managed to deliver a brand that satisfies most stakeholders as well as communicating the right message to the broader audiences. Milestone also designed AYMP website and other collaterals, creating an integrated extended brand identity that helps the new brand to shine even brighter