DAMRI’s products, especially the buses, were pictured as outdated. And this was the challenge the company faced. It needed to conform and be adept at today’s Indonesia society. DAMRI urgently had to align its business and brand image with the needs and trends of modern Indonesian society.
Addressing this current issue, DAMRI set to take a step forward by partnering with Milestone for its rebranding strategy. Milestone began formulating a new strategic plan, manifested in the logo, marketing collateral, website, and social media. Everything was designed in an innovative way incorporating the current trend without overlooking DAMRI’s historic significance and contributions to Indonesia.