Milestone was delegated to undertake a thorough visual revamp to overcome BFI’s outdated corporate and marketing communication layouts and inconsistent brand messages. After obtaining a full grasp of the company’s core values and identity, we centered on the company’s expertise to provide the most extensive solutions for its customers. All of the elements, including the photographs for both internal and external uses, were elaborated in a well-rounded brand guideline to ensure the consistent output of communications across all media.