As the MG Group core business, MG Bedbank has been in the front line of the corporation. It partners with more than 5.500 hotels across South East Asia and keeps expanding.

The brand, however, experienced aging and faced a stage of decline. Thus required a rejuvenation to revive. The objective was not to merely change how the brand presented itself but also to re-focus consumer attention on MG Bedbank. It required a rebranding strategy that strengthens MG Bedbank brand identity, including its online activities. MG Bedbank had its logo and website refreshed without losing integral elements of its previous visual identity. It was then developed into ads, marketing collateral, as well as the digital campaigns.