Metropolitan Mall is a brand of shopping mall developed by PT Metropolitan Land Tbk (Metland). Milestone was trusted to create the sister brand of Grand Metropolitan that caters to lower target consumer which will be developed in Cileungsi with more to follow.

In this project, Milestone was responsible to develop the brand strategy from scratch, starting from its brand essence, brand identity & brand logo to its brand collaterals. Milestone also developed the holistic brand architecture to cater to possible future developments of the new Metropolitan Mall Branch in other cities.