Gunung Putri Square is the latest low-end project from the renowned state-owned enterprise PT PP Properti. Located in a prominent industrial area, Gunung Putri Square aims to be a comfortable home for thousands of workers who make their living in the area.

Milestone was directly assigned to develop Gunung Putri Square branding from scratch. We created the name, visual identity, strategic planning, marketing collaterals and digital activation. The brand strategy was to create an identity and communication platform that was easy to understand. It had to be modest since any trace of luxury will scare away the prospective customer.