PT Suma Harmoni has been in partnership with an English center franchise brand since 1997. Now they aspire to build their own separate brand. With over 10 years of experience and more than 300 clients, PT Suma Harmoni offers various products to provide schools and companies with complete English language learning solutions, including but not limited to in-house and in-school courses, private courses, workshops or seminars, intensive courses, and possibly online courses in the near future.

Milestone was handed the responsibility to create a brand name and logo of CELS to accurately communicate the new identity of PT Suma Harmoni to both their existing and potential clients. We invented the name CELS, an acronym for Complete English Language Solutions, representing their positioning as the trusted professional learning center with the most complete courses as the ultimate solutions to learn English language. The logo is made simple yet elegant in vibrant colors and soft edges to embody the company’s dynamic, youthful mindset.