In its more than fifty years of service, PT TASPEN (PERSERO) had always put their clients as priority, having brought nothing less than satisfaction. Without losing relevance to their clients, TASPEN wanted to embody their vision in a new identity. They realized their current identity had been outdated and service offerings changed over time. The re-branding work later involved brand audit, research, and interviews . It was to essentially define TASPEN, and determine elements to keep or improve.

One of the challenges was to accommodate the needs of stakeholders to have TASPEN refreshed while maintaining the look people had been familiar with. The rebranding work later involved brand audit, research, and interviews, in which stories and insights come into focus. It was to essentially define what TASPEN was, and determine elements to keep and improve. The result was then implemented in the design process where marketing collateral was developed. Milestone ensured all the outcome served TASPEN business objectives accurately and reflected TASPEN integrity. Clear and consistent communication were delivered, Milestone created a comprehensive new Taspen identity, leaving the obsolete look behind.