Sentral Tunjungan was to create a new brand identity and build the right perception of its brand image. Exploring the brand concept and communication was how Milestone actualized it. The branding process required the right strategy to get across messages they had. This was where we applied our competitive analysis insight into the way people would perceive a new brand.
As comprehensive as needed, everything turned into one design which embodied the story behind. Milestone was even dispatched on a site visit to gather real insights into the property’s positioning. This positioning was essential to determine the brand essence and build the brand story. This positioning was essential to determine the brand essence and build the brand story. Milestone came up with Timeless Stories as the centerpiece of our strategy. It’s intended to convey a strong sense of community within a historical district, preserved the property’s cultural values, and redefined luxury as the exclusive experience of rich heritage in modern living.