POP-PILOT is a brand by Zeitgeber GmbH from Hamburg, founded in 2013 to grace the fashion industry with innovative timepieces designed in the style of a pilot’s watch, combined with a fresh range of colors and a personal touch of different IATA code on each of its models. In order to establish the POP-PILOT brand in Indonesia and make it stand out from the crowd, Milestone was given the trust to formulate an all-encompassing marketing strategy, including Branding, Market Research, Advertising, Public Relation and Social Media Campaign.
Milestone began by conducting an extensive research on the watch market in Indonesia to obtain a full insight on the competitors as well as the targeted audiences, and then proceeded to craft a meticulous plan to ensure the POP-PILOT launch, media gathering, and press conference in Indonesia run smoothly in accordance with the brand values.
Milestone also designed the usage of social media buzzers to increase brand awareness, and developed detailed guidelines for a clear, consistent communication of POP-PILOT identity on social media, especially Instagram.
Today, POP-PILOT in Indonesia is ready to take off and emerge as the leader among its competitors.