Bukit Podomoro is a new project by Agung Podomoro Land located in Klender, East Jakarta. In the past, Klender was where wealthy business families lived, an area chosen for quiet and peaceful living. The new residency project aims to bring back the glory of Klender and targets A+ SES customers as its market.
Bukit Podomoro intends to be a new modern and luxurious way of living in the Jakarta area. A precise and distinct branding development is needed to make sure Bukit Podomoro brings back the old glory of Klender and stands out as a luxury residence in a newly-developed area of East Jakarta. With “urban sanctuary” as its main concept, the residence wishes to attract those who wish to find serenity from the hustle and bustle of city life.
Milestone was directly appointed to conduct the branding process, from its brand naming to the development of complete brand visual, marketing collaterals and the launch of Bukit Podomoro.