Founded in 1964, Dhanar Mas Concern Group has more than 55 years of experience in spinning, weaving and manufacturing high-quality textile products. The group has international clientele in more than 20 countries, reaching valued clients through excellent customer service. However, the group faces trouble attracting new young employees to join their business and wishes to adapt to the ever-changing market. Hence, Dhanar Mas went through a rebranding process to freshen their image and website, keeping up with current times.
Milestone recommends DMC to modify its name from “Dhanar” to “Danar” Mas and a new logo as its first steps towards modernity. With the main challenge of modernizing the brand, Milestone continued to develop their new website with a contemporary design, edited copy and set the website into motion. Every component of the branding development was ensured thoroughly by Milestone to support the objectives and vision of DMC Group.