Nanakam Fresh Market is a new gourmet supermarket recently opened in March 2022 located in Bandung, West Java. The grocery store is committed to working closely with local farmers and partners to offer the freshest products alongside ready-to-eat meals of homestyle recipes. Nanakam also wishes to provide a warm and inviting environment to put their customers at ease.
Milestone developed the comprehensive branding of this supermarket from scratch. We started by formulating a new brand name, visual identity alongside the “neighborly, authentic, & friendly” personality of Nanakam, continuing to develop its brand guideline, website, and mobile app. Milestone was inspired by the rising desire to enjoy authentic and quality foods in creating the unique concept of Nanakam and encouraged the supermarket to take part in providing fresh nourishment. With the branding elements we developed, the grocery store will be able to interact with their customers and become a part of their everyday life.