Kansai Paint is the largest company in the paint industry in Japan since 1918, and then expanded its business in Indonesia since 1977. The company continues to utilize advanced technology to conduct researches and product development with strict supervision to provide the nation with high quality paints, ranging from industrial to decorative use.
Kansai Paint has developed a series of paints with premium quality to add a stroke of luxurious finish onto both interior and exterior walls. The company counted on Milestone to create illustrative, memorable product names along with the fitting packaging designs to effectively communicate the superior traits of each product while reflecting they all belong to the same product family. The new packaging design will also become a default template for Kansai Paint’s other products, both the existing and upcoming ones, in order to maintain the brand consistency and raise the brand recognition among Indonesian market.