The Jakarta Women & Children’s Clinic (JWCC) was founded in 2004, providing stellar medical services for women and children. To establish a high-end women and children’s hospital alongside expanding their brand, JWCC acquired Rumah Sakit Ibu dan Anak ASIH. Milestone and JWCC developed the name JWCC Asih to introduce the merge and portray a new brand identity. Afterward, Milestone proceeded to create the visuals needed.

JWCC has the vision of being a comfortable and pleasant place, a second home to both mothers and children. Milestone cooperated closely with Indonesia’s leading architecture firm Andra Matin to bring this vision to life, collaborating on both the interior and exterior designs of JWCC Asih. This is an essential part of building the right brand identity, as its visuals need to be relevant and resonate with the target audience. Every brand component is considered carefully, and every part of the process supports the brand as a whole.